It’s a well-known fact that most employees forget at least 60% of training delivered within 24 hours. There are many different approaches in the market that seek to address this issue, and we don’t wish to denigrate these in any way. However, our approach stands out from the crowd by delivering high knowledge retention because your employees will have fun while they are learning. Did you know that the brain gets a dopamine hit when it’s having fun?
In the brain, dopamine functions as a neurotransmitter—a chemical released by neurons (nerve cells) to send signals to other nerve cells. Most of your dopamine is generated deep in the mid-brain, and it is released in many different areas across the brain. These areas are largely responsible for behaviours associated with learning, habit formation, and addiction. When an experience is pleasurable, an area in the brain known as amygdala releases extra dopamine.
So, if the brain is convinced that an experience is pleasurable (like our immersive training), our good friend, the amygdala releases a little drop of dopamine that tells the whole system that life is worth living.
How do we know all this? Well, one of the great advances in the field of neurology in recent years has been the development of the fMRI (Functional Magnetic Resonance Imaging). While MRI allowed us to see the brain in great detail, fMRI allows us to see the brain in action, and actually see the brain processing information.
When we’re learning, messages about this new information travel from neuron to neuron as a small electrical current. This happens with chemical neurotransmitters that carry the message across the synapse – the gaps between the neurons. fMRI can see the effect of this new information coming into the brain.
With this advanced technology, we now know that having a burst of dopamine during a learning session is like hitting the SAVE button in a word document – you aren’t going to lose your information! If dopamine is present during a learning experience, we remember that information. If there is no dopamine present, the info just isn’t going to stick. This is why a great deal of information is forgotten following traditional employee training, and by contrast why our immersive training delivers high retention levels.